Zoom Design Blog

4 Reasons to Keep Your Website Content Farmer’s Market Fresh

When you’re visiting a farmer’s market or grocery store, you want to see fresh vegetables and fruits, right? The same thought is true of your businesses’ website. Outdated, stale, or even inaccurate content can turn potential clients or customers away. Here are 4...

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10 Ways to Build Customer Trust with Your Website

We’ve told you that when a potential customer visits your website for the first time, you’ve got around 5 seconds to engage them enough to stay on your site. Once they’re scrolling and clicking, how do you get them to buy from you? By building trust. An e-commerce...

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The Messaging Style Notes you need for your Website

[embed]https://www.getyarn.io/yarn-clip/f9978651-839d-4432-bb9b-c4181218afe3/gif[/embed] Source Earlier this month, we told you about the 5-Second Rule for Website Visits. Design and loading capabilities can grab a web surfer’s attention, but how do you hold them...

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The 5-Second Rule for Website Visits

Source There are many theories and statistics on the art of website design, but the most important statistic is the one that could keep more eyes shopping and scrolling on your site. The first 5 seconds of any website visit is the golden window that allows your site...

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The What, Why, and How of Tweet-able Links in Blog Posts

As content marketers, we are always looking for ways to share good content. One of the best sharing techniques for blogs and websites that produce new posts and content is to include “Tweet-able” links in the copy. If your content is Tweet-worthy, here’s what a...

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4 Visual Marketing Trends to Look for in 2017

Ah, 2016. It’s a year that’s seen extremes in all corners: from tumult to tranquility, these last 12 months have run the gamut. It’s been the same for many businesses, especially the business of marketing. What are some trends that marketers can look forward to seeing...

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Here are 3 Reasons Your Business Needs A Website

  When customers are seeking your goods and services, how do they find you? If you own a brick-and-mortar business, you probably rely on location, location, location, and advertising buys. If you are self-employed with a home office, you probably rely on social...

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The 1 Step You Need to Take To Secure Your WordPress Site

Over 74 million people can’t be wrong—right? That’s the number of websites across the world that depends on WordPress to represent their business on the Internet. And for every WordPress website, there’s the potential for hackers to do some damage. What’s the best way...

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How to Find a Marketing Team with a Sweet Spot

When you decide to redesign your company’s website or marketing materials, it’s important to find the right professionals for the job. After all, this is whom you’re trusting with your businesses’ image on the web or your point-of-sale impact. We’ve talked about many...

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2 Tools to Help You Discover Your Website’s Audience

If you feel you’ve hit a roadblock with your website’s traffic, engagement, and overall effectiveness, it might be time to dig deeper into your audience’s demographics. By narrowing your audience target, you’ll discover your “true fans:” the ones that will provide...

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Choosing a Marketing Agency? One Size May Not Fit All

  Contracting with an agency to provide marketing services for your company is a daunting investment. As a business owner, you are trusting an outside organization to represent your brand or your product, and with that investment, you want the agency to help you...

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Part 2: Design Elements of a Call to Action Button

In our last blog, we gave you the definition of a call to action (CTA) button, and how it can work wonders for your website traffic. Here in part 2, we’ll talk about some design elements to keep in mind so you can create a CTA that will compel readers to act.  ...

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The Easy 2-Step Process That Increases Repeat Website Traffic

If your business has a website, or if you’re a blogger/entrepreneur, what you want is traffic on your site. Specifically, you want repeat traffic—potential customers that visit again and again and become enthusiastic brand advocates. How do you bring web surfers back...

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The Essential Elements of Infographics

Any content marketer will tell you that the fastest way to get your point across is to use a combination of graphics and copy that compel the reader to action. How can you do that when (according to Statistic Brain) the average reader’s attention span is less than...

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4 Must-Do’s for Marketing Great Web Content

  As we discussed in our last blog, creating great content for the web is a matter of knowing your audience, drafting solid ideas, setting goals for what you want to accomplish with your content, and learning how to aim your content at search engines. However, if...

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How do you market content? -Part 2

  As we discussed in Part 1 of this series, content is crucial. It can be the most important aspect of  your website; however, if you create great content and don’t market it correctly, then it does not hold its value. When you have valuable information to share,...

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How to Create and Market Great Web Content, Part 1

  You can market yourself and your company website in many different ways, but what is the big piece of the website marketing pie? That piece is the content. Content marketing is a strategic approach focused on delivering valuable and consistent content to get a...

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Is it time to redesign your website?

    Your website tends to be the platform for your business. It is the place people go to find out more about what you and your company do. Nowadays, people look everything up online. If your website is outdated or not easily accessible, that can be a turn...

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