It’s Important to Monitor These 5 Website Performance Indicators

Your company’s website should be the best first impression for your business. When a potential customer finds your site, it’s important for that customer to have a positive experience. How can website owners create a great user experience? Here are...
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Our Favorite New Website Marketing Tips, Part 2

In Part One of our posts on website marketing tips, we touched on using Facebook Ads, LinkedIn, and guest bloggers. Here’s a look at the rest of our favorite tips on driving new traffic to your site. Marketing Automation with Sharpspring....
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The Key Elements of an E-Commerce Website Homepage

On the almighty Internet, you only get 5 seconds to make a great first impression. If you have an e-commerce website, it's doubly important to keep your potential buyers scrolling. Your homepage is the best place to capture their attention, so make...
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The Messaging Style Notes you need for your Website

Earlier this month, we told you about the 5-Second Rule for Website Visits. Design and loading capabilities can grab a web surfer’s attention, but how do you hold them there? You have to use your words. Use these style notes when you’re writing text for your website.

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The 5-Second Rule for Website Visits

Source There are many theories and statistics on the art of website design, but the most important statistic is the one that could keep more eyes shopping and scrolling on your site. The first 5 seconds of any website visit is the golden window that allows your site...

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The What, Why, and How of Tweet-able Links in Blog Posts

As content marketers, we are always looking for ways to share good content. One of the best sharing techniques for blogs and websites that produce new posts and content is to include “Tweet-able” links in the copy. If your content is Tweet-worthy, here’s what a...

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4 Visual Marketing Trends to Look for in 2017

Ah, 2016. It’s a year that’s seen extremes in all corners: from tumult to tranquility, these last 12 months have run the gamut. It’s been the same for many businesses, especially the business of marketing. What are some trends that marketers can look forward to seeing...

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Here are 3 Reasons Your Business Needs A Website

  When customers are seeking your goods and services, how do they find you? If you own a brick-and-mortar business, you probably rely on location, location, location, and advertising buys. If you are self-employed with a home office, you probably rely on social...

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The 1 Step You Need to Take To Secure Your WordPress Site

Over 74 million people can’t be wrong—right? That’s the number of websites across the world that depends on WordPress to represent their business on the Internet. And for every WordPress website, there’s the potential for hackers to do some damage. What’s the best way...

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How to Find a Marketing Team with a Sweet Spot

When you decide to redesign your company’s website or marketing materials, it’s important to find the right professionals for the job. After all, this is whom you’re trusting with your businesses’ image on the web or your point-of-sale impact. We’ve talked about many...

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2 Tools to Help You Discover Your Website’s Audience

If you feel you’ve hit a roadblock with your website’s traffic, engagement, and overall effectiveness, it might be time to dig deeper into your audience’s demographics. By narrowing your audience target, you’ll discover your “true fans:” the ones that will provide...

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Choosing a Marketing Agency? One Size May Not Fit All

  Contracting with an agency to provide marketing services for your company is a daunting investment. As a business owner, you are trusting an outside organization to represent your brand or your product, and with that investment, you want the agency to help you...

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Part 2: Design Elements of a Call to Action Button

In our last blog, we gave you the definition of a call to action (CTA) button, and how it can work wonders for your website traffic. Here in part 2, we’ll talk about some design elements to keep in mind so you can create a CTA that will compel readers to act.  ...

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