It’s a never-ending struggle to keep fresh eyes on your website. Website marketers need to stay on top of the latest trends and tools that can reach a wider audience. We’ve done a deep dive into researching new ideas; in part 1 of this 2-part blog post, we’ll share some of our favorite tips.
Dip into Facebook Ad marketing.
According to statistics, Facebook advertising has doubled in the past year. The good news is, you done have to make a hefty investment to make your ad budget go far. Facebook re-marketing is a new tool that allows you to target past web visitors by installing a tracking pixel on your website that customizes your audience on Facebook Ads. You can also upload your direct mail contacts into Facebook Ads via a CSV file, and use that information to dial down into your customer base.
Utilize guest bloggers–or become one yourself.
Guest bloggers with a large following can bring first-time visitors to your website. Use your network to find writers who can shed light on a different, complimentary facet of your industry or service. Conversely, offer your services as a guest blogger to website marketers whose product meshes with yours. The cross-pollination of followers will benefit both businesses.
Experiment with long-tail keywords.
Keywords that are 4 words or longer are considered long-tail keywords. They are usually more conversational than 1-3 word keywords; think “black dress blazers men” instead of “blazers men.” Think of phrases that your focus group might use to describe your product or services, and incorporate those into your keyword creation.
Get involved with LinkedIn groups.
LinkedIn groups that focus on your industry are a good place to find and share information. As long as you are already engaged in the group and follow any rules that they lay down concerning shared content, you should be welcome. Be sure to share all blog posts in your group; there are plug-ins you can put on your blog site that can do this automatically for you.
Promote infographics and add them to an online directory that stores them for you.
Infographics can be an asset to your website and immensely shareable on social media. Use them on your website to illustrate a blog, chart the steps to a D-I-Y, or present data in a fun visual. From there, it’s easy to use them to support social media with links to your website. Once you’ve established your infographic as imminently shareable, submit it to an online directory to reach a wider audience and boost your SEO. Learn more about submitting infographics to online directories here.
Zoom Design can dial down into your website and give your brand the support and visibility it needs. Put our experienced team of marketers and designers to work for you!