On the almighty Internet, you only get 5 seconds to make a great first impression. If you have an e-commerce website, it’s doubly important to keep your potential buyers scrolling. Your homepage is the best place to capture their attention, so make sure it’s got all the key elements necessary to make sure your customers are happy. Here’s a list of the features essential to a good e-commerce site’s homepage.
–Solid https. URL for security
–User-friendly navigation: in the example below, a simple navigation bar conveys all the information that a potential client needs to know. The contact information is available at first glance, too, which makes it easy for a website visitor to make a call and set an appointment.
–Customer wishlist for shopping and gift-giving
–Store finder (If necessary)
–Easily accessible search bar and shopping cart: in this example from Nordstrom, the search bar is prominently placed on the homepage. It’s easy to use, which allows the site visitor to type in keywords that lead him or her exactly to the product they’re looking for. The shopping cart widget is directly above the search bar, making it easy to find. When items are in the cart, the potential buyer can see them with a drop-down.
–Phone number and other contact information displayed prominently
–Language option (if site sells internationally)
–CTA’s to push product and promote best-selling items: In this example from MySnacks.com, best-selling products are highlighted under the navigation bar. That makes it easier for customers to find and purchase items. Studies have shown that when website visitors don’t find what they’re looking for, they click away.
–Newsletter/email signup and links to social media: In this screenshot from jewelry maker James Avery’s website, the signup is prominent and inviting. This helps capture emails from potential customers. The social media widgets are in the same space, inviting site visitors to “connect with us.” This not only makes customers aware of your social media sites, it improves your company’s visibility in search engines and improves your website’s visibility.