If you’re of a certain vintage, it’s easy to think of your website as a static piece of your business plan. After all, you grew up in the desktop age, and most likely, your website was created and developed on a desktop computer. However, the majority of your website visitors are anything but stationary! Here are some statistics (from this Impact article) about website life in the mobile age:
Over 36% of mobile subscribers use iPhones or iPads to read email and 34% of subscribers only use mobile devices to read emails. (Informz)
48% of consumers start mobile research with a search engine. (Smart Insights)
Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. (Smart Insights)
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)
48% of millennials view video solely on their mobile device. (Source)
88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Nectafy)
83% of mobile users say that a seamless experience across all devices is very important. (Wolfgang Jaegel)
91% of mobile users say that access to content is very important. (Wolfgang Jaegel)
Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report)
57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)
So how does your website reach the folks sitting at the bus stop or walking into their kid’s swim practice? If you’re only beginning to create your website, make mobile development a priority. If you’ve already got a website up and running, ask your web developer about optimizing your site for all mobile phones and tablets. There are certain formats and fonts that translate well to mobile screens; your web developer should have a good sense of what works and what doesn’t.
Once your site is optimized for mobile, there are two capabilities that need to be a priority. First, when sending an email message that contains a link to your website, make sure it’s succinct, clear, and easy to respond to. Many people reach for the phone first thing in the morning to check their emails. Make it as simple as possible for early birds to get to your website!
Next, ensure that the mobile web menu is easy to find and use. If someone is on the go and looking for information about your business, they’re going to appreciate a simple format. Ease of use can increase walk-in traffic, which is incredibly beneficial for small, local businesses. The all-important millennial audience will appreciate a mobile optimized site!
A mobile website experience should be seamless and easy, which can lead to perceived brand consistency to web surfers. While it may be expensive to convert your site, it will definitely build your return on investment over the long run and give your business or brand a polished image across all web-enabled devices. Zoom Design can help you convert or build your site for mobile optimization. Visit our website to find out more.