“Intentional Web Design” Part IV – Creating Brand Trust

The fourth and final aspect of "Intentional Web Design" (IWD) is that of Creating Brand Trust. We all know that trust is an essential element of the business-consumer relationship. It adds intangible value, motivates consumers to act, and...

How to Find a Marketing Team with a Sweet Spot

When you decide to redesign your company’s website or marketing materials, it’s important to find the right professionals for the job. After all, this is whom you’re trusting with your businesses’ image on the web or your point-of-sale...

“Intentional Web Design” Part III – Strong Call to Action

The third aspect of "Intentional Web Design" is that of the 'call to action'. This piece encourages the consumer to take the next step toward fulfilling your site objective. The call to action, or CTA, is a crucial element in any web design, as it...

“Intentional Web Design” Part IV – Creating Brand Trust

The fourth and final aspect of "Intentional Web Design" (IWD) is that of Creating Brand Trust. We all know that trust is an essential element of the business-consumer relationship. It adds intangible value, motivates consumers to act, and encourages brand loyalty. And...

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How to Find a Marketing Team with a Sweet Spot

When you decide to redesign your company’s website or marketing materials, it’s important to find the right professionals for the job. After all, this is whom you’re trusting with your businesses’ image on the web or your point-of-sale impact. We’ve talked about many...

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The Role of Colors in Marketing

The Role of Colors in Marketing

93% of consumers online consider the visual aspect as the primary influencer for their purchase decisions. While reviews are important in product evaluation, an ugly espresso machine is unlikely to sell itself without some seriously brilliant marketing. This is...

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Choosing a Marketing Agency? One Size May Not Fit All

  Contracting with an agency to provide marketing services for your company is a daunting investment. As a business owner, you are trusting an outside organization to represent your brand or your product, and with that investment, you want the agency to help you...

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The Essential Elements of Infographics

Any content marketer will tell you that the fastest way to get your point across is to use a combination of graphics and copy that compel the reader to action. How can you do that when (according to Statistic Brain) the average reader’s attention span is less than...

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Creating time to follow-up on leads

Creating time to follow-up on leads

I’m thinking we are a lot alike in that we keep having more and more to do.  Meetings. Calls. Emails. Texts.  Family time.  Personal time. Community service.  Hobbies. Exercise.  And maybe some time to sleep. So finding time to grow, time to think, time to ‘sharpen...

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Our Favorite New Website Marketing Tips, Part 2

Our Favorite New Website Marketing Tips, Part 2

In Part One of our posts on website marketing tips, we touched on using Facebook Ads, LinkedIn, and guest bloggers. Here’s a look at the rest of our favorite tips on driving new traffic to your site. Marketing Automation with Sharpspring. SharpSpring tracks customers...

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The Key Elements of an E-Commerce Website Homepage

The Key Elements of an E-Commerce Website Homepage

On the almighty Internet, you only get 5 seconds to make a great first impression. If you have an e-commerce website, it's doubly important to keep your potential buyers scrolling. Your homepage is the best place to capture their attention, so make sure it's got all...

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