“Intentional Web Design” Part IV – Creating Brand Trust

The fourth and final aspect of "Intentional Web Design" (IWD) is that of Creating Brand Trust. We all know that trust is an essential element of the business-consumer relationship. It adds intangible value, motivates consumers to act, and...

How to Find a Marketing Team with a Sweet Spot

When you decide to redesign your company’s website or marketing materials, it’s important to find the right professionals for the job. After all, this is whom you’re trusting with your businesses’ image on the web or your point-of-sale...

“Intentional Web Design” Part III – Strong Call to Action

The third aspect of "Intentional Web Design" is that of the 'call to action'. This piece encourages the consumer to take the next step toward fulfilling your site objective. The call to action, or CTA, is a crucial element in any web design, as it...
Our Favorite New Website Marketing Tips, Part 1

Our Favorite New Website Marketing Tips, Part 1

It's a never-ending struggle to keep fresh eyes on your website. Website marketers need to stay on top of the latest trends and tools that can reach a wider audience. We've done a deep dive into researching new ideas; in part 1 of this 2-part blog post, we'll share...

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5 Fast Website Security Tips

5 Fast Website Security Tips

    Website security not only ensures that other companies don’t steal your secrets; it keeps your customer’s information private, too. To avoid the long reach of hackers, it’s a good idea to review your website’s security measures frequently. Here are the...

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5 Benefits to Adding Custom Videos to your Website

  Videos are a valuable asset on social media; they’re the most-shared and watched posts across all platforms. But did you know that adding video to your company website can give your brand a big boost? According to this article, videos on a landing page can...

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How to Write a Marketing Plan for your Website

How to Write a Marketing Plan for your Website

    A website is not a static branch of your company; it’s an evolving platform that helps you showcase your brand and build your business. However, it’s not going to shift with the times all on its own. Goals are critical to a company’s growth and success,...

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Want to Create a Great Website Experience? Think Like the User

Want to Create a Great Website Experience? Think Like the User

When conceptualizing a website, it’s easy for business owners or designers to start with what they think is important. They may start with a home page, then move on to sketching web pages. That may be a good place for the creative process to start, but what about the...

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6 Secrets of Successful Landing Pages

6 Secrets of Successful Landing Pages

Domain alone will not propel your website to the top of search engine pages. You'll need individual pages--your website's landing pages--to do the heavy lifting for your search optimization. Landing pages organize your website and break it down by subject. Your site...

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When it comes to Website Development, Think Mobile!

When it comes to Website Development, Think Mobile!

If you’re of a certain vintage, it’s easy to think of your website as a static piece of your business plan. After all, you grew up in the desktop age, and most likely, your website was created and developed on a desktop computer. However, the majority of your website...

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4 Reasons to Keep Your Website Content Farmer’s Market Fresh

4 Reasons to Keep Your Website Content Farmer’s Market Fresh

When you’re visiting a farmer’s market or grocery store, you want to see fresh vegetables and fruits, right? The same thought is true of your businesses’ website. Outdated, stale, or even inaccurate content can turn potential clients or customers away. Here are 4...

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10 Ways to Build Customer Trust with Your Website

10 Ways to Build Customer Trust with Your Website

We’ve told you that when a potential customer visits your website for the first time, you’ve got around 5 seconds to engage them enough to stay on your site. Once they’re scrolling and clicking, how do you get them to buy from you? By building trust. An e-commerce...

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The Messaging Style Notes you need for your Website

Earlier this month, we told you about the 5-Second Rule for Website Visits. Design and loading capabilities can grab a web surfer’s attention, but how do you hold them there? You have to use your words. Use these style notes when you’re writing text for your website.

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The 5-Second Rule for Website Visits

Source There are many theories and statistics on the art of website design, but the most important statistic is the one that could keep more eyes shopping and scrolling on your site. The first 5 seconds of any website visit is the golden window that allows your site...

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The What, Why, and How of Tweet-able Links in Blog Posts

As content marketers, we are always looking for ways to share good content. One of the best sharing techniques for blogs and websites that produce new posts and content is to include “Tweet-able” links in the copy. If your content is Tweet-worthy, here’s what a...

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