In Part One of our posts on website marketing tips, we touched on using Facebook Ads, LinkedIn, and guest bloggers. Here’s a look at the rest of our favorite tips on driving new traffic to your site.
Marketing Automation with Sharpspring.
SharpSpring tracks customers even before you know their name. It can connect the dots and give you where they’ve been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests. Want to convert leads to sales? Close business by sending exactly the right message at exactly the right time using powerful, behavioral-based communication. SharpSpring automates the lead generation process and focus valuable sales time on leads that have the best chance of closing.
Build a Slideshare presentation.
The Slideshare site is a trusted research and networking tool. It’s also a good place to demonstrate knowledge about your product and become an authoritative voice. Start with one simple demonstration and build your storyline slide by slide. It doesn’t have to be lengthy. Maybe you’re a clothing retailer; perhaps you can show your customers how to tie a bow tie? Or maybe you’re a real estate agent; you could build a Slideshare presentation detailing the steps on submitting an offer on a house for first-timer homebuyers. Bonus: Slideshares are invaluable evergreen content for your site and your social media.
Interview experts in your field.
Networking expands your marketing, so reach out to others in your industry for an interview that can be turned into a blog post on your website. You can conduct a brief phone interview or even just email your contacts a few questions; either way, your interview will reach not only your clients and customers but their clients and customers, too. It’s a good way to increase your reach and impact.
Create automation for your social media posts.
Consistency is important in social media. Automatic posting tools for your social media frees up your time. If you’re a one-person shop or running a small business, this time is obviously better spent working on your product or website. A good rule of thumb is to create standard (or “evergreen”) social media content and schedule it through sites such as Hootsuite or CoSchedule then monitor your social media accounts for customer questions and comments that may need your attention. You can also drop spontaneous videos and Live posts, but scheduling your evergreen content will save you time and create a consistent stream of traffic from your social to your website.
Use your email list to reach your target groups.
Email lists are the best way to dial down into your target audience. And since this target audience is increasingly viewing your content via notifications on their mobile devices, it’s important to make sure the landing pages for your email lists are on point. There are landing page optimization tools that can help with this. Unbounce integrates with MailChimp, which determines exactly which landing pages are resonating with specific viewers.
Want to hand the keys to someone else? Zoom Design can dig into your website and give your brand the support and visibility it needs. If you’re interested in learning more about SharpSpring’s marketing automation, we can help with that, too. Put our experienced team of marketers and designers to work for you!