Any content marketer will tell you that the fastest way to get your point across is to use a combination of graphics and copy that compel the reader to action. How can you do that when (according to Statistic Brain) the average reader’s attention span is less than that of a goldfish? Combine your critical content and compelling graphics into a single infographic.
An infographic is defined as a visual element that uses art graphics and copy to convey an idea or data. You can think of it as a Power Point presentation compressed into a single panel. And like a Power Point, it tells a story and holds the reader’s attention. However, before you or your graphic designer hop on your favorite graphic design tools, here are the elements you need to consider before you create an infographic.
A Great Headline
Much like a blog post or a billboard, you only have a few seconds to grab the reader’s attention. When you come up with your infographic’s theme or mission, make sure you use your brand or company’s keywords, or words that are trending in your industry via hashtags. This will boost the SEO on your infographic, no matter where it’s posted.
Keep the Visuals Simple
Pick a pleasing color palette, and make sure the copy pops against each color you use. Don’t make the graphics too crowded, too swoopy, or too big or too small. Use arrows or lines to direct the reader’s eyes and help the information and graphics flow.
Choose Topics that are Shareable
What do you want your readers to know? An infographic can go a long way to establishing your brand as a knowledgeable resource in your field, which brings readers back to your website, idea or product over and over. Answer a question that your customers ask a lot. Tell a story about the history of your business or product. Do a “how to” story, or a “DIY” story. Make them eager to share YOUR content.
Font Size and Type is Important
Sometimes in search engines or on social media, the infographic will appear as a thumbnail. Make sure the most important or callout points are big enough to register when the image is that small. Make people click on that thumbnail because they’re intrigued with your headline and the thumbnail!
Give your Readers a Conclusion and Call to Action
Wrap up your infographic with a conclusion that summarizes the content. It’s your reader’s biggest takeaway. Also remind them where to get more information on your website, your blog site, or on your social media. Don’t let your brand get away from them.
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